Outsourcing SEO: More Service for Your Buck

It is not a question anymore of “Do I need SEO?” Most companies have seen their competitors gain leads, more customers, more sales, etc. from SEO services. The present question companies are asking themselves, is “Should I outsource SEO?” This article outlines the benefits of outsourcing SEO services, as opposed to hiring an SEO Specialist in-house. You would be amazed as to how many benefits there truly are to outsourcing SEO. Of this long list of benefits, we are going to focus on the single benefit of getting more service for your buck. Let’s explore:One must first think of the specialization they will get from either aspect – either outsourcing SEO or hiring in-house. The ultimate goal is to always get the most product for your buck; and in this case, the most SEO service for your money invested.When a company hires an outsourced SEO consultant, they are actually getting a team of SEO consultants in most cases. There are individuals on that team that focus on keyword research, monthly reporting, valuable content, back linking to your website, etc. There are also SEO Specialists on the team that bring it all together, analyzing the search engine algorithms and creating a plan just for you and your niche. So when you outsource SEO to a consultant, you are actually hiring a team of experts!When hiring in-house for your SEO needs, you get the overall expertise of one individual. Now, that individual may have a fantastic SEO background, and many bountiful years of experience; but without the rest of a team, they are a slow moving operation. Results that you may expect to see in a matter of months, by outsourcing SEO, you may see, MAYBE, by the end of the year. So your wisely invested money has now taken over double the time to return results.Additional costs are another angle in which to consider when questioning whether to outsource SEO, or to hire in-house. When a company outsources an SEO consultant, SEO Company or SEO specialist, there are several additional costs that are washed away. When outsourcing SEO, one does not have to pay for employee benefits, paid sick days, vacation time, etc. They also do not need to worry about another employee taking up space, a desk, a computer, office supplies, etc. All of these costs can add up over time, and after considering their overall cost, your company will pay almost double to have somebody working in-house on your search engine optimization.Hiring and firing costs are often times one of a company’s highest expenses. If an in-house SEO specialist doesn’t work out after a few weeks, what do you do? Do you fire them, and invest even more money in advertising, interviewing, etc? Most SEO outsource companies have short contracts; some of which can be only thirty days notice before cancellation. So, if you don’t mesh well within a few weeks with your outsourced SEO company, you can try another one. No need to clean out a desk, pay unemployment costs and waste your company’s valuable time and energy.Outsourcing SEO is definitely the way to go when contemplating return on investment, and overall service for your buck. In gaining a team of SEO specialists, for less than half the price of one single in-house SEO specialist, what more is there really to think through?

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Software Testing and Quality Assurance – The Ultimate Necessity of Modern Day Business Applications

Advanced web application and software comprise an efficient bi-product of the continuously evolving technology innovations. A bulk of credit for the effective functioning of these modern day applications should go to rigorous software testing and quality assurance. Taking this fact seriously, businesses in today’s competitive world prefer conducting software testing to ensure that their application is capable of meeting the business requirement. Every time I come across any crucial software program, my sole intent to conduct testing and quality assurance is to find software bugs. Both the processes combine together to ensure a perfect software program.Importance of software testingSoftware testing is an inevitable part of the software development life cycle. This is the reason that certain branded companies as well as SMBs prefer having dedicated in-house or outsourced resources for testing software at their end. As an experienced software tester, I believe that it essentially validates and verifies the application to work according to your specific expectations. At the same time, apt testing measures ensure that the software meets the intended purpose flawlessly. In my point of view, five major reasons necessitate the essential requirement of software testing and quality assurance, these include:

To ascertain that the software does everything according to your specified intentions.

To ensure that the software works efficiently for hundreds of users and not only for one person.

To ensure regression testing for instantly catching the problems before they reach to the users.

To ensure that the software operates appropriately on all types of operating systems and browsers.

To ensure uninterrupted and superior quality of experience for the end users.
Different aspects of software testingWhile performing software testing, I broadly divide it into different segments, which is in fact the right way of testing an application. Different steps hence include:

Static testing: Static testing takes place during the process of verification that involves reviewing of documents.

Dynamic testing: The next segment is dynamic testing, which takes place during the process of validation to demonstrate the running test results effectively.

Planning: The planning process essentially involves control of test activities, reporting the test progress, and software status.

Preparation: This includes adhering to the ideal way of selecting the test cases and conditions for effective conduction of the test.

Evaluation: Finally, the evaluation process unveils the successful passing of the software through the entire testing process.
Importance of quality assuranceSoftware quality assurance is yet another crucial part of effective software development. It particularly encompasses those activities that ensure superior quality of the software products. As a software tester, it is our responsibility to ensure the quality of the software. It comprises three distinctive activities such as the definition of the process and its implementation, auditing, and training. To brush my software testing skills to the hilt, I have undergone specified training. It helps me define different types of processes and their implementation, which include:

Methodology of software development

Project management

Management of requirements

Configuration management

Software designing


However, our responsibility does not end here. As a software tester, it is our duty to identify and rectify the weaknesses existing in the defined process.

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The Top Five Forex Trading Rules That Successful Traders Have Mastered

Have you ever asked yourself what makes other professional day traders achieve success and money? Don’t you wish you were amongst them?Well, the answer is – they follow a very strict trading plan that have yielded them a set of rules and trading strategies to minimize their trading losses and maximize their trading profits or gains.In this article, I will go over the top five rules that all successful day traders adhere to. You will gain some insight on the importance of consistency, trading mindset and body (which I call day trading fitness), trading plan and strategies have on enhancing your trading success.Top 5 Trading RulesRule #1: Always have a trading plan and stick to it.Rule #2: Always maintain discipline and emotion control.Rule #3: Have a good trading mindset by treating your day trading as a business or your job.Rule #4: NEVER HOLD AN OVERNIGHT POSITION – IF YOU ARE A DAY TRADER!!!!!!!!!Rule #5: Never buy after you taken a loss. STOP TRADING!!!!!!Your BodyIf you weren’t aware of this already, trading full-time can stress your body and mind beyond any other job you’ve might have or had. Having stress is not a healthy way to live. Studies have shown that some stress is good, however, being stressed all the time is where the danger lie. So to have good stress and be healthy one needs a good exercise routine. Nothing strenuous just enough to get the body moving. This is what I call Day Trading Fitness – for the body and mind. Now you may think, this is about day trading, not fitness?! Just think about it for a minute. How many times have you heard people say they will start the New Year working out to lose weight and feel good or to look good in their bathing suit come summertime? A lot, I know I have. But do they actually do what they say? Do they maintain the discipline necessary to follow through with their goals? Exercising seems like an easy thing to do, yet many set out on this mission but never reach their target. As day traders if we set our goals we have to stick with them – if not- believe me, YOU WILL FAIL. Exercising will help maintain the discipline necessary to control our mind and body and this in turn will carry over to exercise discipline over our emotions and become successful traders.If you exercise regularly, this is great keep doing it. If you are not – start now!!. Just start with a quick walk, ride your bike, take the dog for a run or walk. Cardio exercise is the best medicine to clear your head and body of stress. When you exercise, your body releases chemicals called endorphins. These in turn trigger a positive feeling in the body and help you think faster. It will also help traders from sitting all day in front of their computer screens.Your MindsetTrading demands concentration, self-confidence and courage to place a trade. When you begin your trading each morning, you better feel ready to take on the world. You have a positive outlook on your trading, you will be profitable, you will be self-assured and in control of your emotions. Day trading is your business it is your job. You are your own boss and you are in charge. If you plan to trade at 7:00AM, stick to your schedule, be one time and act professional.Now on the flip side, if you are not feeling good, are sick, just broke up with a loved one, lost a loved one, lost money trading the day before, are depressed over this, did you party, drink too much, not get a good night sleep, a loved one is critically ill, whatever the reason, DO NOT TRADE!!!!!! YOU WILL LOSE MONEY!!! Take a day or week off – get back into a positive mindset and then trade. A no trade is a good trade, as there is no money being lost.Trading PlanBelow are some questions that will help you start a simple trading plan. Once you have answered these questions you will now have your trading plan and can adjust it as you progress.What currency will I trade?What time chart periods will I use to trade?What setups will I take?What do I do after losing 3 trades?What is my trading size?How many pips will I aim for per day?How many trades will I place per day?How long do I hold on to winners or losers?Are my target and stops in?Record my trading in a trading journal using my entries and exits. Post losses and profits to review later for progress.At all times, day traders want to protect their capital. Traders trade to trade well. Day traders enter a trade after conducting a risk-reward analysis. Traders never chase a trade and never take home a losing trade.

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